How Much Does a UGC Video Cost? Pricing and Costs Explained for 2026

How much does a UGC video cost? The honest answer: it depends on what you need and who you order from. A short video from a beginner creator costs differently than a package of three videos with multiple hooks, editing, and a script. In the market, you'll see prices ranging from a few tens to hundreds of euros per video.

In this article, we outline the price factors, compare the ways you can purchase UGC, and calculate an example. This way, you'll know in advance what you're paying for and what to consider before ordering.

What Does a UGC Video Cost on Average?

There is no fixed price, as each creator sets their own rates. However, a clear pattern emerges. A short video with one hook from a beginner creator is at the lower end of the market. More videos, longer videos, and extras like editing or a voice-over make a package more expensive.

With agencies, you often pay a multiple. Besides the creator, the price includes strategy, scriptwriting, casting, and project management. This can be convenient if you don't have time, but for many webshops and brands, it's more than necessary.

At UGC.NL, a package starts at €59. On top of that, you pay a 20% service fee. Both amounts are excluding VAT. There is no subscription or monthly fee: you pay per assignment.

What Factors Determine UGC Video Pricing?

Five components determine the majority of the price. Review them before choosing a package to compare apples to apples.

Especially hooks are interesting if you're advertising. A hook is the opening of the video. With three hooks on the same video, you test three openings against each other without paying for a complete video three times. This is often the most cost-effective way to discover what works.

Also, who writes the script makes a difference. If Script & briefing are included in the package, the creator writes the script. If you provide it yourself, the package is often cheaper, but you invest your own time.

What's in a Package? The Price of a UGC Video by Level

At UGC.NL, each creator offers three packages: Basic, Standard, and Premium. The creator decides what's included and what it costs. This results in different prices per creator, but the structure is the same everywhere. This makes it easy to compare.

• Basic: often one short video with one hook, intended to get to know a creator

• Standard: usually more videos or hooks, the package most brands choose

• Premium: the most videos and hooks, often with extras like editing or raw content

Per package, you see the length of the videos (15, 30, or 60 seconds), the delivery time, the number of revisions, and the extras. So don't just look at the amount, but especially at what you get for it. A Standard package with two videos and three hooks per video is often more cost-effective per variant than two separate Basic packages.

Don't see a package that fits? Ask the creator in the chat for a custom package. The creator will then make an offer with the number of videos, hooks, revisions, and delivery time you need. You'll see the price in advance and only pay if you accept the offer.

Individual Creator, Platform, or Agency: What Suits You?

Individual creator via DM
you negotiate the price, rights, and revisions yourself. The cost per video seems low, but you often pay upfront without a guarantee. If things go wrong, you're on your own.

Agency
you get the entire process taken care of, including strategy. This is the most expensive route and usually only makes sense for large campaigns with their own production schedule.

Marketplace like UGC.NL
you choose a creator from a wide selection, see the package and price in advance, and pay securely through the platform. The amount is held in escrow until the assignment is completed.

For most brands, a marketplace is the middle ground. You maintain control over the creative choice, without separate contracts and without payment risk.

Example Calculation: The Cost of a UGC Video

Suppose you choose a creator's Standard package for €150, with two 30-second videos and two hooks per video. Add 20% service fees, which is €30. Your subtotal is €180, excluding VAT.

In this example, you pay €90 per video. Since each video has two hooks, you have four variants to test. Per variant, you end up at €45. This makes UGC with multiple hooks so cost-effective for ads.

VAT is added to that subtotal. With 21% VAT, you pay €217.80 in total in this example. If you're a business, you can usually reclaim that VAT in your tax return. After payment, you automatically receive an invoice by email, so your administration is immediately correct.

Do you have a discount code? Enter it at checkout. The discount is deducted from UGC.NL's commission, so the creator still receives the full amount for their work.

Hidden Costs to Watch Out For

In an individual collaboration, extra costs are often in the fine print. Think of usage rights you need to purchase separately, a second revision round that costs extra, or raw footage that isn't included.

On UGC.NL, you see in advance what's included in a package: the number of revisions, the delivery time, and extras like raw content. After approval, UGC.NL transfers the rights to the content to you. How long and on which channels you use the video is agreed upon in the chat before ordering. Then it's fixed.

Don't forget your product. With a physical product, you send it to the creator and pay for shipping. Indicate in the order whether the creator can keep the product or if it should be returned.

What If You're Not Satisfied?

A low price is worth little if you're left with a video that's unusable. That's why on UGC.NL, you first view the content with a watermark. After delivery, you have 72 hours to accept, request a revision, or reject.

If the video is almost right, request a revision. The number of revisions you have is stated in the package. If the content clearly doesn't meet the agreements, reject the delivery. You'll get your money back, excluding service fees, within 14 working days.

If you do nothing, the assignment is automatically accepted after 72 hours, and you download the files without a watermark. So check in time if the video meets your expectations.

How to Choose a Creator Worth Their Price

The cheapest creator isn't always the most cost-effective. A video that's unusable ultimately costs you more than a slightly more expensive package that's right the first time. So look beyond the amount.

Start with the portfolio. On Find creators, you first see the highlight video, and on the profile, the portfolio videos and photos. Pay attention to the first seconds, the lighting, the sound, and how naturally the creator comes across. Does the style match your brand and target audience?

Then look at the numbers. You see per creator the reviews, the rank, the percentage of assignments delivered on time, and the response time. If the creator has linked ad results, you also see how ads with their content perform. That says a lot about what a video can yield for you.

Use the filters to search faster. You can filter by language, country, age, rank, price, and niche. Are you hesitating between two creators? Ask them a question in the chat. How quickly and clearly they respond also says something about the collaboration.

How to Keep the Cost Per Video Low

Order multiple hooks instead of multiple complete videos. This way, you test more openings for less money, and you use the winning opening as the basis for your next assignment.

Provide a clear briefing and script yourself if you know what you want. This saves an extra in the package and prevents revisions. On UGC.NL, you fill in the tone of voice, the aspect ratio, and the hook, body, and call-to-action per video.

Choose a delivery time that fits. Delivering in 1–2 days costs more with many creators. If you're not in a hurry, a package with 6–8 or 9–12 days is often more cost-effective. And post a job: creators then respond with their own price proposal, so you see prices directly next to each other.

Check the Prices Yourself

On Find creators, you see the packages and prices per creator, starting at €59 per video. Find creators