Metamorphose

IMPLEMENTATION

Scalable UGC for product launches with rapid validation

Metamorphose used UGC.NL to launch new hair care products quickly and credibly. For this launch, the team deliberately chose a performance-driven UGC approach, focusing on authenticity, visible results, and speed.

Instead of investing in one large, polished campaign video, the focus was on scale: multiple creators, different hair types, and diverse perspectives. Creators demonstrated how they use Metamorphose products in their daily hair care routine — from dry and damaged hair to curls and colored hair.

Through short feedback loops based on purchase data, Metamorphose could quickly identify which content built trust with cold audiences.

TARGETED CREATOR SELECTION

Since Metamorphose focuses on consumers who value natural ingredients and visible hair improvement, the team selected creators who appeared authentic and knowledgeable.

The focus was on creators who:

• Applied the products naturally in their routine

• Mentioned results such as softer hair, more shine, and less frizz — without exaggerated claims

• Exuded calm, trust, and credibility in the first seconds

• Made their hair type and hair problem clearly recognizable

Through UGC.NL, Metamorphose could deploy these creators purposefully and on a large scale without wasting time on manual search, negotiation, or contracting.

POSITIVE RESULTS

Higher conversion, faster adoption, and scalable growth

Strong performance improvement
The UGC campaigns resulted in a 3.4x higher conversion among cold audiences. The cost per first purchase dropped to €5.80, while the campaigns achieved a ROAS of 24x.

Faster product adoption
As potential customers saw real applications and visible hair results, the threshold for a first purchase was significantly lower. The new product line was adopted faster than previous launches.

More control and less overhead
UGC.NL took over the entire creator process — from selection to delivery. This allowed the Metamorphose team to fully focus on optimization and scalability, instead of production and coordination.

Consistent quality at volume
The majority of the best-performing ads came from UGC via UGC.NL, allowing Metamorphose to scale up confidently without sacrificing quality.