Black Friday is the perfect time to put yourself in the spotlight as a creator. Brands are preparing their campaigns and looking for content to showcase their offers. For you, it’s a great opportunity to land new orders and reconnect with previous clients.
Whether you’re just getting started on UGC.NL or already receiving regular orders, a little preparation can help you make the most of this busy season. These three tips will get your profile, packages, and availability ready for Black Friday.
1. Reach out to previous clients
Already completed orders through UGC.NL? Start with the brands that know your work. You’ve worked together before, so there’s no need to introduce yourself again. A quick chat message is an easy way to get back on their radar.
During Q4, the final three months of the year, clients have a lot to organise. Letting them know you’re available early makes it easier for them to include you in their content plans.
Use this message as a starting point:
Hey [name]! I really enjoyed creating videos for you last time! With Q4 and Black Friday coming up, I’m starting to fill my schedule.
Do you need any fresh content for your campaigns? I’d love to work together again and help brainstorm ideas. Let me know what you have planned! 😊
Make your message personal where possible. Mention a product you previously filmed or suggest an idea that fits the brand. This gives your client a clear starting point for another collaboration.
Tip: send your message well before Black Friday. That leaves more time to develop ideas, receive products, and schedule your shoots.
New to UGC.NL and don’t have previous clients yet? Focus on the next two tips first. You can still show brands you’re ready for the season, even without previous collaborations.
2. Get your portfolio ready for Black Friday
When a client visits your profile, you want them to see what you can create straight away. Make sure your portfolio is current and your strongest, most relevant videos stand out.
Created great Black Friday content before? Feature it as a highlight. This immediately shows brands how you can turn an offer into an engaging video.
Ideally, choose an example that grabs attention quickly, clearly showcases the product, and ends with a clear call to action. This helps clients picture how you could approach their campaign.
No Black Friday content yet? Create a sample yourself.
You don’t need to wait for an order to show what you can do. Pick a product you already own and create a short sample video. Think of a holiday gift, a favourite outfit, or a product demonstration with a strong opening.
Clearly label it as a concept video. That way, you can show your creativity without suggesting it was a paid collaboration.
Check the rest of your profile too. Does your description still reflect the content you create? Are your packages clear? Does your portfolio show the quality you can deliver today? An updated profile makes it easier for a brand to choose you.
3. Help brands meet tight deadlines with a rush package
As Black Friday approaches, a brand might need extra content at the last minute. It could be for a new offer, an additional ad, or another version of an existing video.
Can you deliver quickly? Make that clear by offering a rush package.
You can adjust an existing package or offer a separate option. Clearly explain what the client receives, how quickly you’ll deliver, and what it costs. You can charge a higher rate for the extra flexibility and time you set aside.
Your description could look like this:
Black Friday rush package: one UGC video within 48 hours of receiving the product and brief.
Choose a delivery time you can realistically meet. The 48 hours is an example, not a requirement. Also clarify whether the deadline applies to the first version and how many revision rounds are included.
Fast delivery starts with clear agreements. Make sure you know what needs to appear in the video, which offer you can mention, and when the brand needs the content. This prevents missing information from holding up your schedule.
Only accept rush orders you have room for. A manageable schedule helps you deliver quality work and keep your commitments.
Get ready before the rush begins
Landing more orders starts with making yourself visible and available early. Let previous clients know you’d love to work together again, showcase relevant examples in your portfolio, and make sure your packages fit their timelines.
Just getting started? Show what you can do with a strong profile and a great sample video. Already an experienced creator? Combine that with a personal message to brands that know your work.
You’ll make it easier for clients to choose you for their next campaign.
Ready for your next Black Friday order?
Log in, update your portfolio and packages, and let previous clients know when you’re available. Your preparation starts today! 🚀