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Give your ads a face that convinces.

Run a creator's video as a Spark Ad on TikTok or as a Partnership Ad on Instagram and Facebook. More trust, more social proof and better results.

  • More trust with a creator's social handle
  • Live faster: Spark codes and partnership requests through our platform
  • Test one video and scale what works
Sign up for freeHow it works
Partnership Ad

Trusted by 2,000+ brands

ABN AMRO logo - Trusted brand on the UGC.NL platformABN AMRO
Colgate logo - Trusted brand on the UGC.NL platformColgate
Dyson logo - Trusted brand on the UGC.NL platformDyson
Kellogg's logo - Trusted brand on the UGC.NL platformKellogg's
L'Oréal logo - Trusted brand on the UGC.NL platformL'Oréal

Choose how you advertise through creators.

Advertise with creators' social handles on Instagram, Facebook and TikTok. Their name on your ad builds trust. You decide your audience and budget.

MetaPartnership Ads

Instagram & Facebook

Advertise through creators' socials on Instagram and Facebook.

Find creators for Partnership Ads
  • Their social handle on your ad More trust and higher conversion
  • Feed, Stories and Reels One ad for Instagram and Facebook
  • Full control You decide targeting, budget and duration
  • All arranged Partnership request through our platform

Spark Ads

TikTok

Advertise through creators' TikTok posts.

Find creators for Spark Ads
  • Their post becomes your ad Promoted from the creator’s account
  • Social proof stays Likes and comments go to the original post
  • Full control You decide targeting, budget and duration
  • All arranged Spark code through our platform

How advertising via creators works

Find a creator, send a request via Creator Marketing Hub and advertise through the creator's Instagram or Facebook account.

Find your creator

Use ‘Find creators’ or ‘Job post’, discuss the collaboration and start the project.

Step 1: Find your creator - Partnership Ads via UGC.NL

Send your request

Once the project is approved, send a request via Creator Marketing Hub to the creator's Instagram or Facebook account.

Step 2: Send your partnership request - Partnership Ads via UGC.NL

Ready to advertise!

The creator accepts your request and you can start advertising.

Step 3: Start advertising - Partnership Ads via UGC.NL

Why smart brands choose UGC.NL

Find creators with a strong social account, arrange everything on one platform
and advertise with a name your audience already trusts.

Chat directly
with creators

Discuss the collaboration and your ad plans directly with the creator, without middlemen.

Screened
creators

UGC.NL screens every creator, so you advertise through a trustworthy account.

Codes and requests
sorted

Arrange Spark codes and partnership requests directly via UGC.NL.

Choose on
real data

View the organic performance of creators with connected socials: followers, views, engagement and audience.

UGC.NL demo meeting - Book a demo for your Brand

Curious about UGC.NL? Book a demo in no time.

Hi, I'm Marko! Schedule a short demo and discover how UGC.NL helps you create video briefings quickly and find the right creators. Pick a time that works for you.

Book a demo

Get more out of your UGC video

Let creators post your video on their own socials, or advertise through their account for extra trust and better results.

Organic posts

The creator posts the video on their own TikTok or Instagram. See what works, then boost the winners.

Explore organic posts

UGC ads

Get ad-ready videos made by creators with proven ad performance.

Explore UGC ads

Frequently asked questions

Spark Ads are TikTok ads you run from a creator's organic post. The ad shows the creator's name and profile, so it looks more natural than a regular ad.
Partnership Ads are ads on Instagram and Facebook that you run through the creator's account. The ad shows both the creator and your brand.
Spark Ads are for TikTok, Partnership Ads for Instagram and Facebook. In both cases you advertise through the creator's account; only the platform differs.
The ad comes from a real person, so it feels less like advertising. With Spark Ads, likes, comments and follows also go to the original post. As a result you often see a higher CTR and lower cost per result.
Choose a creator who offers Spark & Partnership Ads as an add-on and add it to your package. For Spark Ads the creator posts the video on TikTok and you receive the Spark code through our platform. For Partnership Ads the creator doesn't need to post anything: after the partnership request you advertise with the creator's handle from your own Meta Ads Manager.
Your own TikTok Ads Manager or Meta ad account. For Spark Ads the creator shares a Spark code; for Partnership Ads the creator accepts your partnership request in Instagram or Facebook. Then you set up the ad in your own ad account.
Creators offer it as an add-on to their package. You can see the price on their profile. You pay your ad budget yourself through TikTok or Meta.
Choose a creator whose audience matches your customers. On the profile you can see whether the creator offers this add-on. If the creator has connected TikTok or Instagram, you also see their organic performance: followers, views, likes, engagement and audience (top countries, age and gender).
Look at the audience, engagement and previous content. A creator with a smaller but engaged audience often performs better than someone with lots of followers.
Yes, if the creator has connected TikTok or Instagram. The profile then shows followers, views, engagement and audience. For many creators you can also see their ad performance.