Reach your target audience through creators.

With an organic post, the creator posts your video on their own Instagram and/or TikTok. That way you reach the creator's followers with a recommendation from someone they already know and trust.

An organic post appears on the creator's account and reaches their followers, without an ad budget. With an ad, you pay for the reach yourself and choose the audience. Want both? Then choose a creator who also offers Spark & Partnership Ads.

On Instagram and/or TikTok. The creator's profile shows which platforms they offer.

A feed post or a story. A feed post appears on the creator's profile, a story appears in the creator's story. The package shows which types and how many posts the creator offers.

Choose a creator who offers organic posts as an add-on and add it to your package. Provide your handle, mentions and hashtags with your order. Once the project is approved, the creator publishes the post and shares the link, which you'll find under Details.

That is stated upfront in the creator's package. After that period, the creator may remove the post.

Yes. You share your handle, mentions and hashtags with your order and the creator includes them in the post.

Choose a creator whose audience matches your customers. On the profile you can see whether the creator offers organic posts. Only creators with connected socials can offer this, so you always see their organic performance: followers, views, likes, engagement and audience (top countries, age and gender).

The creator sets the price of the add-on. You'll see the price with the package on the creator's profile.

Yes. Choose a creator who also offers Spark & Partnership Ads. Then you can also use your best-performing videos as ads through the creator's account.