Good news! It is now possible not only to make the advertising performance of creators transparent, but also to compare it directly with industry benchmarks. This means you can instantly see which creators are truly making an impact — and which ones are lagging behind.
In a time when data makes the difference between profit and waste, this feature gives you a huge advantage.
Insight into what really works (and why it's important)
With this new functionality, you gain access to the key performance metrics:
ROAS (Return on Ad Spend)
This shows how much revenue you generate per euro of advertising budget.
Why important: ROAS directly determines if your campaigns are profitable. Without this insight, you risk spending budget without return.CTR (Click-Through Rate)
Measures how many people click through on your ad.
Why important: CTR indicates how appealing and relevant your content is. A low CTR means your audience is not being engaged.Hook rate
Shows how many people keep watching in the first seconds of your content.
Why important: The first impression determines whether someone continues watching. Without a strong hook, you immediately lose your audience's attention.
From raw data to actionable insights
The big advantage of this feature lies in the context. You not only see the numbers, but also how they compare to the market.
That means you:
instantly see which creators perform above average
can quickly identify underperforming content
can optimize more effectively
Without benchmarks, numbers remain difficult to interpret. A CTR may seem good on its own, but only in comparison to the market will you know if it really is.
Link your Meta account and get started immediately
By linking your account with Meta Platforms, you instantly gain access to real-time performance data.
No manual work is required and you no longer need to conduct separate analyses. All insights are directly available, allowing you to act faster.
Smarter choices, better results.
With these new possibilities, you get more out of your campaigns. You base your choices no longer on feelings, but on data. And that means: better collaborations, stronger ads, and ultimately a higher ROI.