Aestheticwolf

IMPLEMENTATION

Social-first UGC for high-urgency sportswear drops

Aestheticwolf used UGC.NL to maximize sports bra drops performance within paid social. Instead of traditional campaign content, short, dynamic UGC featuring creators unboxing, fitting, and directly testing sports bras was chosen — focusing on fit, support, and appearance. — met focus op fit, support en uitstraling.

Creators filmed quick first impressions, try-ons, and movement tests (such as squats and jumps), making scarcity and limited availability felt within the first few seconds. This immediately highlighted why you should buy now.

By testing multiple creators and perspectives simultaneously, Aestheticwolf could quickly determine which content had the most urgency and stopping power during short drop windows.

TARGETED CREATOR SELECTION

Since Aestheticwolf targets an active, sport-aware audience, the team selected creators who:

• Unboxed new drops and wore them immediately

• Wore the sports bras during workouts or active settings

• Visibly tested fit, support, and comfort

• Clearly emphasized scarcity and exclusivity

Through UGC.NL, Aestheticwolf could quickly and scalably deploy these creators without delays around production or planning.

POSITIVE RESULTS

Faster sell-outs, higher conversions, and scalable growth

Exceptional performance during drops
The UGC campaigns achieved a ROAS of 23x, with costs per purchase at €7.10.

Rapid stock sales
Thanks to social-first formats, clear product demonstrations, and visible scarcity, 80% of the stock was sold within 48 hours.

Scalability during peak moments
Content could go live immediately around drops and rapidly scale up during peak traffic, without quality loss.

Sustainable drop strategy
UGC through UGC.NL forms a permanent pillar within Aestheticwolf's drop strategy, for limited releases, repeat purchases, and community building.