23X RETURN ON AD SPEND
Aestheticwolf
Fashion • TikTok • Meta
UGC.NL helped Aestheticwolf deploy performance-oriented UGC for fashion drops at scale, resulting in faster sell-outs, higher conversions, and €7.10 cost per purchase via Meta and TikTok.
Fashion
Ateljee
UGC.NL helped Ateljee with scalable deployment of performance-oriented UGC for fashion, resulting in stable performance at scale, lower creative costs, and €9.40 cost per purchase via Meta and TikTok.
17X
17x return on ad spend with UGC.NL
42%
42% lower creative production costs with UGC.NL
Social platforms
TikTok, Meta
Niche
Fashion
"“With UGC, we could continuously test new creatives without having to shoot again and again. That provided peace of mind and better results.”"
IMPLEMENTATION
Always-on UGC for scalable fashion campaigns
Ateljee used UGC.NL to create a continuous stream of new creatives within paid social. Instead of fixed campaign shoots, UGC was chosen wherein creators style Ateljee items in their daily lives and show how different pieces can be combined with each other.
Creators shared outfit combinations, styling tips, and fit-checks in social-first formats, making the content feel natural and well-aligned with the scrolling behavior on platforms like Instagram and TikTok.
By testing multiple creators and variants simultaneously, Ateljee could quickly respond to creative fatigue and structurally keep renewing winning formats.
TARGETED CREATOR SELECTION
Because Ateljee focuses on female, timeless clothing with a strong focus on wearability, the team selected creators who:
Combined different outfits in daily settings
Shared styling tips that were directly applicable
Naturally emphasized fit, fabrics, and details
Created content that felt both inspiring and realistic
Through UGC.NL, Ateljee could scale these creators without being dependent on new shoots or high production costs.
POSITIVE RESULTS
Lower costs, stable performance, and scalable growth
Consistent performance at scale
The UGC campaigns achieved a ROAS of 17x, while the cost per purchase was €9.40.
Lower creative costs
By replacing traditional shoots with UGC, creative production costs decreased by 42%, without compromising performance.
Always-on optimization
Ads could go live immediately and be easily replaced with new variants, ensuring a constant stream of fresh creatives.
Sustainable scalability
UGC via UGC.NL functioned as a fixed creative engine within the paid social strategy of Ateljee.
