Bolder Loft

IMPLEMENTATION

Realistic UGC that combines design and context

Bolder Loft used UGC.NL to showcase furniture, mirrors, and home accessories within real interiors. Instead of studio recordings, UGC was chosen where creators film products in their own homes, making scale, ambiance, and sense of space immediately clear.

By using ad-ready formats, the team could quickly test which angles worked best within paid social.

Targeted creator selection

Because Bolder Loft focuses on modern design and quality, the team selected creators who:

• Filmed products in their own interior

• Focused on lifestyle and sense of space

• Showed daily use moments

Through UGC.NL, Bolder Loft could deploy these creators scalable, without relying on expensive shoots or lengthy productions.

POSITIVE RESULTS

Higher engagement, more conversion, and lower costs

Strong performance improvement.
The UGC campaigns achieved a ROAS of 17x, while the costs per new customer came to €2.90 (−50%).

More add-to-carts.
Thanks to realistic product context, the number of add-to-carts rose by 41% within one week.

Faster optimization.
Ads could go live immediately without additional editing, allowing for quick tests and efficient optimization.

Sustainable content strategy.
UGC through UGC.NL forms a solid pillar within Bolder Loft’s paid social approach, focusing on realistic product presentations and scalable creator collaborations.