Euphoria

IMPLEMENTATION

Accessible UGC that motivates and converts

Euphoria used UGC.NL to present activewear in a credible and motivating way within paid social. Instead of perfect, polished fitness videos, the focus was on UGC where real women show their training routine while wearing Euphoria — in the gym, at home or outside.

Creators filmed workouts, warm-ups and recovery moments and showed how the clothing moves with them during training. By focusing on progress, comfort and confidence, the content felt accessible and inspiring to new audiences.

By testing multiple creators and perspectives at the same time, Euphoria was able to quickly determine which content built the most trust and motivation among potential customers.

TARGETED CREATOR SELECTION

Because Euphoria focuses on consistent training, comfort and confidence, the team selected creators who:

• Shared their training routine

• Showed how the activewear fits and moves

• Showed progress and results in realistic settings

• Explained why Euphoria supports them during sports

Through UGC.NL, Euphoria could deploy these creators at scale, without extra production work or coordination.

POSITIVE RESULTS

Lower costs, higher activation and scalable growth

Strong performance improvement
The UGC campaigns achieved a ROAS of 20x, while the cost per purchase came to €9.10.

Higher activation of new customers
Because potential customers saw real routines, fit and wearing experience, the activation of new customers increased by 2.3x.

Rapid optimization
Ads could go live immediately and be easily optimized, leading to continuous improvement of creatives.

Consistent quality at volume
UGC via UGC.NL is a cornerstone in the paid social strategy of Euphoria, with reliable performance across multiple campaigns.