Infinity Console

IMPLEMENTATION

Understandable UGC conveying nostalgia and ease of use

Infinity Console used UGC.NL to present the Infinity Console in an accessible and recognizable way within paid social. Instead of opting for technical product videos, UGC was chosen where creators show directly how the device is used and what the playing experience is.

Creators played short clips, shared their first impressions, and showed how easy it is to play anywhere. By avoiding complex specs and focusing on experience, enjoyment, and direct use, the product was made immediately understandable to a wide audience.

By testing multiple creators, formats, and angles at the same time, Infinity Console was able to quickly determine which content had the most stopping power and prompted purchases.

TARGETED CREATOR SELECTION

Because Infinity Console targets a broad audience of casual gamers and enthusiasts of simple, direct entertainment, the team selected creators who:

• Showed the product in use directly

• Explained in simple language what you can do with it

• Emphasized playfulness, accessibility, and ease of use

• Used calm, clear storytelling without technical overload

Via UGC.NL, Infinity Console could deploy these creators at scale, without extra production work or delay.

POSITIVE RESULTS

Lower costs, higher conversion, and scalable growth

Strong performance improvement
The UGC campaigns achieved a ROAS of 11x, while the cost per purchase dropped to €18.40.

More qualified buyers
Because potential customers better understood what Infinity Console is and how it is used beforehand, conversion on product pages increased by 2.1x within 30 days.

Better expectations beforehand
UGC provided a more realistic picture of the product, resulting in less doubt and stronger purchase intent.

Sustainable acquisition strategy
UGC via UGC.NL is a fixed pillar within the acquisition and growth strategy of Infinity Console, with consistent performance across multiple campaigns.