22X RETURN ON AD SPEND
Butternut Box
UGC.NL helped Butternut Box deploy performance UGC at scale for pets, with more subscriptions, lower costs per registration, and 2.1x higher customer value via Meta and TikTok.
Pets
Just Russel
“UGC showed how our food became part of the daily lives of pets, resulting in more subscriptions and more loyal customers.”
18X
18x return on ad spend with UGC.NL
2,5X
2.5x more repeat purchases with UGC.NL
Social platforms
TikTok, Meta
Niche
Pets
"UGC showed real dogs and owners. That made our ads believable and led to more sales and returning customers."
IMPLEMENTATION
Emotional UGC that stimulates trust and repeat purchases
Just Russel used UGC.NL to present personalized dog and cat food in a warm and credible way within paid social. Instead of commercial product videos, UGC was chosen where real pets and their owners show how Just Russel is part of their daily routine.
Creators filmed feeding and snacking moments, shared their pet's reactions, and explained why they chose food tailored to their animal's needs. This resulted in content that not only informed but also built emotional engagement and trust with new audiences.
By testing multiple creators and perspectives simultaneously, Just Russel was able to quickly determine which content generated the most emotional connection and conversion.
TARGETED CREATOR SELECTION
Because Just Russel focuses on health, quality, and customization, the team selected creators who:
Gave their pet the product in a natural setting
Captured reactions, enthusiasm, and eating moments
Explained why they chose Just Russel
Shared their personal experience as an owner
Through UGC.NL, Just Russel could deploy these creators at scale, without additional production work or delay.
POSITIVE RESULTS
Lower costs, more repeat purchases, and scalable growth
Strong performance improvement
The UGC campaigns achieved an ROAS of 18x, while the cost per order dropped to €6,70.
More repeat purchases
As potential customers saw real usage moments and pet reactions, the number of repeat purchases increased by 2.5x within 30 days.
Rapid testing and scaling
Ads could go live immediately without additional editing, enabling quick iteration and scalability.
Sustainable content strategy
UGC via UGC.NL forms a fixed pillar within Just Russel's paid social strategy, focusing on community building and product expansions.Just Russel, met focus op community-building en productuitbreidingen.
