Kiddobrush

IMPLEMENTATION

Selling subscriptions via recognizable brushing routines

Kiddobrush used UGC.NL to make their child-friendly electric toothbrush and subscription model understandable and attractive within paid social. Instead of explanatory or medical content, UGC was chosen in which parents show how Kiddobrush fits into their child's daily brushing routine.

Creators filmed morning and evening moments in the bathroom, where children brush their teeth independently and with joy. This not only showcased the product but especially the convenience and peace of mind for parents.

By testing multiple creators and formats at the same time, Kiddobrush was able to quickly determine which content communicated the most trust and convenience to new families.

TARGETED CREATOR SELECTION

Since Kiddobrush focuses on safety, fun, and convenience for parents, the team selected creators who:

• Calmly unboxed the toothbrush and brush heads

• Showed brushing moments with their child

• Mentioned how Kiddobrush helps with consistent brushing

• Explained why the subscription is convenient for their family

Through UGC.NL, Kiddobrush could scale these creators without putting extra pressure on internal teams.

POSITIVE RESULTS

More subscriptions, higher customer value, and scalable growth

Strong performance improvement
The UGC campaigns achieved a ROAS of 20x, while the cost per subscription was €10.40.

Higher customer value
Because parents better understood what they received and how Kiddobrush fits into their family, the customer lifetime value increased by 2.0x.

Fast optimization and iteration
Ads could go live immediately and be optimized quickly, leading to continuous improvement of creatives.

Consistent quality at scale
UGC through UGC.NL provides a stable foundation for Kiddobrush’s acquisition and retention strategy.