Kitchenbrothers

IMPLEMENTATION

Authentic UGC that proves ease of use and product value

Kitchenbrothers used UGC.NL to credibly present their hot water dispenser in paid social. Instead of commercial product videos, authentic UGC was used in which creators show how the hot water dispenser is used in daily life — for matcha, tea, baby food, and cooking.

Creators filmed recognizable moments in their kitchen: quickly making tea, accurately measuring water for baby food, and the convenience of direct hot water without a kettle. This not only showed the product but especially the problem it solves.

By testing multiple creators and angles in parallel, Kitchenbrothers was able to quickly establish which content built the most trust and clearly communicated the ease of use.

TARGETED CREATOR SELECTION

Because Kitchenbrothers focuses on practical, quality-conscious households, the team selected creators who:

• Show their daily kitchen routine

• Demonstrate the use of the hot water dispenser step by step

• Specifically mentioned what they use the device for (matcha, tea, baby food, cooking)

• Emphasized the convenience, speed, and precision without exaggerated claims

Through UGC.NL, Kitchenbrothers could deploy these creators at scale, without additional production pressure or complex shoots.

POSITIVE RESULTS

Lower costs, higher order value, and scalable growth

Strong performance improvement
The UGC campaigns achieved a ROAS of 19x, while the cost per order decreased to €6,40.

Higher average order value
Because consumers could better see how and for what the hot water dispenser is used, the average order value increased by 1.6x.

Rapid optimization
Ads could go live immediately and be continuously optimized based on purchase and viewing behavior.

Consistent quality at scale
UGC via UGC.NL provided a stable foundation for Kitchenbrothers' paid social strategy, with reliable performance across multiple campaigns.Kitchenbrothers, met betrouwbare prestaties over meerdere campagnes.