17X RETURN ON ADSPEND
Kiddobrush
Family & Kids • TikTok • Meta
UGC.NL helped LittleBloom with the scalable deployment of performance-driven UGC for family & kids, resulting in lower costs per order and 2.3x more repeat purchases via Meta and TikTok.
Family & Kids
Love By Lily
UGC.NL helped Love By Lily with scaling performance-oriented UGC for family & kids, resulting in lower cost per order and 2.3x more repeat purchases through Meta and TikTok.
17X
17x return on ad spend with UGC.NL
2,3X
2.3x more repeat purchases with UGC.NL
Social platforms
TikTok, Meta
Niche
Family & Kids
"“UGC showed real families using our products. That gave parents confidence and resulted in many more purchases.”"
IMPLEMENTATION
Trust and recognition through real family moments
Love By Lily used UGC.NL to present their soft baby blankets in a warm and authentic way within paid social. Instead of commercial studio photos, UGC was chosen where real families use the blankets in their daily routines — during naps, feeding times, and cuddling on the couch.
By testing multiple creators and formats simultaneously, Love By Lily was quickly able to determine which content built the most trust and recognition among young parents.
TARGETED CREATOR SELECTION
Because Love By Lily focuses on softness, safety, and peace, the team selected creators who:
Shared their daily family moments
Showed baby blankets visibly and calmly in use
Mentioned why they consciously chose Love By Lily
Naturally emphasized quality and softness
Through UGC.NL, Love By Lily could efficiently deploy these creators without additional production or coordination complexity.
POSITIVE RESULTS
Lower costs, more repeat purchases, and scalable growth
Strong performance improvement
The UGC campaigns achieved a ROAS of 17x, while the cost per order dropped to €8.10.
More repeat purchases
Because parents saw recognizable and trusted situations, the number of repeat purchases increased by 2.3x within 60 days.
Rapid optimization
Ads could go live immediately and be easily optimized, ensuring continuous improvement of creatives.
Consistent quality at volume
UGC through UGC.NL formed a stable basis for Love By Lily’s paid social strategy, with reliable performance across multiple campaigns.
