Mash Superfood

IMPLEMENTATION

Authentic UGC that combines trust and conversion

Mash Superfood used UGC.NL to present matcha in a credible and accessible way within paid social. Instead of brand-driven ads, UGC was chosen in which creators show how Mash Superfood fits into their daily routine — from the first cup in the morning to a focus moment in the afternoon.

Creators filmed short, realistic clips in which they prepare matcha, explain the difference in energy and share why they prefer Mash Superfood over coffee. Thus, not only the product was shown, but especially the usage moment and the effect.

By testing multiple creators and angles simultaneously, Mash Superfood could quickly determine which content built the most trust with new audiences and directly led to purchase.

TARGETED CREATOR SELECTION

Because Mash Superfood focuses on conscious consumers who are concerned with energy, focus and health, the team selected creators who:

• Shared their daily morning or focus routine

• Showed how Mash Superfood fits into it

• Explained the preparation simply and clearly

• Named honest experiences and effects (energy, focus, calm)

Via UGC.NL, Mash Superfood could scale these creators without depending on difficult-to-scale influencer collaborations.

POSITIVE RESULTS

Lower costs, more repeat purchases and scalable growth

Strong performance improvement
The UGC campaigns achieved a ROAS of 18x, while the cost per purchase decreased to €7.90.

More repeat purchases
As customers better understood what Mash Superfood does for them and how it fits into their daily routine, the number of repeat purchases increased by 2.4x within 30 days.

Fast testing and scaling
Ads could go live immediately without additional editing, allowing successful creatives to be scaled quickly.

Sustainable customer value
UGC via UGC.NL forms a cornerstone within Mash Superfood's paid social strategy, focusing on long-term customer value.Mash Superfood, met focus op long-term customer value.