UGC.NL helped MOOD deploy performance-oriented UGC for food & health in a scalable way, resulting in more subscriptions, lower cost per enrollment, and 1.9x higher customer lifetime value via Meta and TikTok.
"“Thanks to UGC, we were able to better show how VitaFuel fits into daily life. This resulted in more subscriptions and long-term customers.”"
MOOD Sushi used UGC.NL to present sushi in a recognizable and accessible way within paid social. Instead of classic food shots, UGC was chosen in which creators show how MOOD fits into their daily routine — such as a lunch while shopping, a quick meal after work, or a regular stop on the weekend.
Creators filmed ordering and eating moments in and around Westfield Mall, takeaway unboxings, and short first-bite reactions. This not only showed the food, but especially the convenience, the atmosphere, and the regular return moment.
By testing multiple creators and formats simultaneously, MOOD was able to quickly determine which content built the most trust among cold audiences and prompted repeat visits.
Because MOOD focuses on busy shoppers, professionals, and food lovers, the team selected creators who:
Showed their daily routine in or around Westfield Mall
Demonstrated how MOOD fits into it as a regular food stop
Mentioned the convenience, speed, and quality of the sushi
Created content that felt like a spontaneous discovery
Via UGC.NL MOOD was able to use these creators on a scalable basis, without extra production work or delay.
Strong performance improvement
The UGC campaigns achieved a ROAS of 21x, while the costs per conversion dropped to €11.30.
Higher customer lifetime value
Because the convenience and regular eating moments were clearly communicated, the customer lifetime value increased by 1.9x.
Quick optimization
The content could go live immediately within ongoing campaigns, allowing for quick iteration and scalability.
Sustainable acquisition and retention
UGC via UGC.NL forms a staple within the growth strategy of MOOD Sushi, focusing on repeat visits and brand preference.
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