UGC.NL helped ProFPS deploy performance-driven UGC for mobile gaming on a scalable basis, resulting in lower cost per acquisition and 2.6x faster product adoption via Meta and TikTok.
"“UGC made our product more human. Users immediately understood how Payflow works, which led to faster activation and more paying customers.”"
ProFPS used UGC.NL to present finger sleeves for mobile gamers in a comprehensible and direct way within paid social. Instead of technical product claims, UGC was chosen where creators show recognizable in-game problems — such as poor grip, sweaty fingers, or lack of precision — and directly demonstrate how ProFPS solves this.
Creators filmed short onboarding-like videos in which they put on the finger sleeves, start a game, and immediately show the difference in control and speed. This not only stimulated the purchase but especially direct use and activation.
By testing multiple creators, hooks, and approaches simultaneously, ProFPS was able to quickly determine which content not only resulted in purchases but also ensured actual and direct use of the product.
Because ProFPS focuses on dedicated mobile gamers, the team selected creators who:
Identified recognizable frustrations in mobile games
Showed live how finger sleeves are used
Directly demonstrated the effect on gameplay (control, precision, comfort)
Explained the use in a simple and accessible way
Through UGC.NL, ProFPS was able to deploy these creators at scale, without additional production work or delay.
Strong performance improvement
The UGC campaigns achieved a ROAS of 16x, while the costs per activated user decreased to €9.20.
Faster activation
Because gamers immediately understood how and why they needed to use the finger sleeves, activation was 2.6x faster within the first week.
Data-driven optimization
Ads were quickly optimized based on activation and usage data, which led to consistent improvements in performance.
Sustainable growth strategy
UGC via UGC.NL is a permanent pillar within the paid social strategy of ProFPS, focusing on onboarding content and international scalability.
