Sansbeauté

IMPLEMENTATION

Authentic UGC for daily hair styling routines

Sansbeaute used UGC.NL to present their hairdryer/straightener in a natural and credible way within paid social. Instead of polished campaign videos, they chose UGC where creators shared their real hair styling routine — from wet hair to the final result.

Creators showed how they dry, style, and straighten their hair with one device as part of their daily routine. By showing the process step by step, it was immediately clear how the product is used and what result you can expect.

By working with multiple creators and perspectives, Sansbeaute could quickly test which content best resonated with new audiences and built the most trust.

TARGETED CREATOR SELECTION

Because Sansbeaute focuses on consumers who value convenience, quality, and honest experiences, the team selected creators who appeared calm, reliable, and authentic.

The focus was on creators who:

• Showed their daily hair styling routine

• Clearly and understandably explained the use of the hairdryer/straightener

• Mentioned real experiences and visible results (such as smoothness, volume, and time-saving)

Through UGC.NL Sansbeaute was able to quickly and scalably deploy these creators without spending extra time on casting, coordination, or contracts.

POSITIVE RESULTS

Lower costs, more repeat purchases, and scalable growth

Strong performance improvement
The UGC campaigns resulted in a ROAS of 21x, while the cost per purchase dropped to €6,90.

More repeat purchases
As customers saw how Sansbeaute fits into a daily hair styling routine, trust increased, and the number of repeat purchases grew by 2.7x within 30 days.

Rapid testing and iteration
As ads could go live without extra editing, Sansbeaute could quickly optimize and scale winning creatives.

Consistent quality at volume
UGC through UGC.NL formed a stable foundation for the paid social strategy of Sansbeaute, with reliable performance across multiple campaigns.