18X RETURN ON ADSPEND
Just Russel
Pets • TikTok • Meta
“UGC showed how our food became part of the daily lives of pets, resulting in more subscriptions and more loyal customers.”
Pets
Slurp
UGC.NL helped Slurp with scalable deployment of performance-oriented UGC for pets, resulting in lower cost per acquisition and 3.0x higher engagement via Meta and TikTok.
16X
16x return on ad spend with UGC.NL
3,0X
3.0x higher engagement with UGC.NL
Social platforms
TikTok, Meta
Niche
Pets
"“Our ads finally felt like real pet videos. That led to more attention and better conversions.”"
IMPLEMENTATION
Entertainment-driven UGC that stands out in the feed
Slurp used UGC.NL to present toys and accessories for dogs (and other pets) in a playful and authentic way within paid social. Instead of static product shots, UGC was chosen in which real pets play, react, and have fun with Slurp products.
Creators filmed short, energetic clips in which dogs play with toys, discover new products, and respond visibly excited. This social-first content immediately stood out in the feed and felt more like entertainment than advertising.
By testing multiple creators and formats simultaneously, Slurp was able to quickly determine which content elicited the most joy, attention, and interaction from pet owners.
TARGETED CREATOR SELECTION
Because Slurp focuses on fun, quality, and experience, the team selected creators who:
Captured play moments with their pets
Filmed reactions and enthusiasm of dogs
Showed product use in a natural and recognizable way
Created content that was fun to watch and share
Via UGC.NL, Slurp could deploy these creators scalably, without additional production complexity.
POSITIVE RESULTS
Lower costs, higher engagement, and scalable growth
Strong performance improvement
The UGC campaigns achieved a ROAS of 16x, while the cost per purchase dropped to €7,80.
Higher engagement
Thanks to playful and recognizable content, engagement in ads increased by 3.0x.
Fast optimization
Ads could go live immediately and be quickly optimized, ensuring continuous improvement of creatives.
Sustainable content strategy
UGC via UGC.NL is a cornerstone of Slurp's content strategy, focusing on engagement, community, and new product lines.Slurp, met focus op engagement, community en nieuwe productlijnen.
