The Sales Academy
UGC.NL helped The Sales Academy with the scalable deployment of performance-oriented UGC for recruitment, resulting in more applications, stronger brand recognition, and only €3.20 cost per applicant via paid social.
""UGC with real people from the team worked better than traditional recruitment ads. The content felt credible and immediately attracted more applicants.""
IMPLEMENTATION
Team UGC that makes ambition and culture visible
The Sales Academy used UGC.NL to showcase the employer brand in a credible way within paid social. Instead of traditional recruitment ads, UGC was chosen with real team members and creators sharing their experiences about motivation, growth, and daily work situations.
By focusing the content on ambition, team culture, and reward, potential candidates got a realistic picture of the work and environment before even applying.
Targeted creator selection
Because The Sales Academy targets driven sales professionals, the team selected creators and team members who:
Shared their daily work and growth
Talked about ambition, targets, and rewards
Conveyed the team culture and energy
Through UGC.NL, The Sales Academy was able to deploy this content at scale, without additional production or coordination work.
POSITIVE RESULTS
More applications, stronger brand recognition, and low costs
Strong growth in applications.
The UGC campaigns led to 6x more applications, while the cost per applicant came out to just €3.20.
Higher brand recognition.
Thanks to authentic team content, brand recognition increased by 3x, which led to more trust among candidates.
Rapid testing and scaling.
Ads could go live immediately without additional post-production, allowing successful formats to be scaled quickly.
Sustainable recruitment strategy.
UGC via UGC.NL forms a fixed pillar within The Sales Academy’s recruitment marketing, focusing on real stories and long-term inflow.