Tinytodd

IMPLEMENTATION

Building trust with authentic UGC for parents

Tinytodd used UGC.NL to present care products for babies and young children in a safe and recognizable manner within paid social. Instead of commercial brand videos, UGC was used in which real parents use Tinytodd products during their daily care moments.

Creators showed how they apply products like itch cream and oat cream to their child — for example, on dry or sensitive skin — and shared why they trust these products. This made the content feel more like a personal recommendation from other parents rather than an advertisement.

By working with multiple creators and calm, consistent formats, Tinytodd could quickly test which content built the most trust with new parents.

TARGETED CREATOR SELECTION

Since Tinytodd focuses on safety, softness, and reliability, the team selected creators who:

• Used products in real family and care routines

• Mentioned why they trust the product for their child

• Shared their honest experience without exaggerated claims

• Created calm, warm, and credible content

Through UGC.NL, Tinytodd could quickly and scalably deploy these creators without extra production or coordination burden.

POSITIVE RESULTS

Higher conversion, more trust, and scalable growth

Strong performance improvement
The UGC campaigns achieved a ROAS of 18x, while the cost per order was €7,60.

More trust with new parents
As the content felt like recommendations from other parents, engagement with cold audiences increased by 2.5x.

Quick launch and scalability
Ads could go live immediately and be easily scaled, ensuring continuous optimization of creatives.

Consistent quality at volume
UGC through UGC.NL provided a stable foundation for Tinytodd's paid social strategy, with reliable performance over multiple campaigns.Tinytodd, met betrouwbare prestaties over meerdere campagnes.