Tochi

IMPLEMENTATION

Realistic UGC for conscious interior choices

Tochi used UGC.NL to showcase refillable candles and accessories within real living environments. Instead of styled product shots or studio setups, UGC was chosen where customers show how the candles fit into their interior and why they choose a refillable system.

Creators filmed the candles in different rooms—such as the living room, bedroom, or dining table—and shared their considerations about design, ambiance, and sustainability. As a result, the product was not only beautifully presented but also understandable in a conscious purchasing decision.

By testing multiple creators and perspectives simultaneously, Tochi was able to better respond to the longer decision-making cycle and build trust more quickly with potential customers.

TARGETED CREATOR SELECTION

Because Tochi focuses on customers who consciously choose design and sustainability, the team selected creators who:

• Showed the candles in their own interior

• Provided explanations about the refillable concept and material choices

• Shared their personal purchasing considerations and user experience

• Created calm, aesthetic, and transparent content

Through UGC.NL, Tochi was able to deploy these creators at scale, without additional production complexity.

POSITIVE RESULTS

Lower lead costs, better lead quality, and scalable growth

Strong performance improvement
The UGC campaigns achieved a ROAS of 16x, while the cost per conversion dropped to €14.50.

More qualified leads
Thanks to realistic and transparent content, the number of qualified leads increased by 2.1x.

Rapid optimization
Ads could be launched and optimized easily in real-time, ensuring continuous improvement of creatives.

Sustainable lead strategy
UGC via UGC.NL forms a fundamental pillar within the lead and growth strategy of Tochi for high-consideration interior products.