12X RETURN ON AD SPEND
BNfitness
Fitness • TikTok • Meta
UGC.NL helped BNfitness quickly deploy performance-driven UGC for fitness, resulting in a ROAS of 12, extremely low cost per view, and ads that were live within two days via paid social.
Fitness
Ultimate Gainz
UGC.NL helped Ultimate Gainz deploy performance-oriented UGC for fitness and coaching at scale, resulting in lower costs per intake request and 2.0x more booked coaching sessions via Meta and TikTok.
15X
15x return on ad spend with UGC.NL
2,0X
2.0x more booked coaching programs with UGC.NL
Social platforms
TikTok, Meta
Niche
Fitness
"“UGC ensured that people got to know us as coaches before they got in touch. That made the step much smaller.”"
IMPLEMENTATION
Human UGC that builds trust before the first purchase
Ultimate Gainz used UGC.NL to present women's activewear in an accessible and relatable way within paid social. Instead of choosing perfect studio shoots, they opted for UGC in which real women share their experience with Ultimate Gainz — during workouts, at the gym, and in their daily routine.
Creators showed how the clothing fits, moves, and feels during different exercises. By honestly showcasing fit, support, and comfort, the uncertainty surrounding a first purchase was removed.
By testing multiple creators and stories simultaneously, Ultimate Gainz could quickly identify which content built the most trust among cold audiences and lowered the barrier to purchase.
TARGETED CREATOR SELECTION
Because Ultimate Gainz focuses on performance, confidence, and sustainability, the team selected creators who:
Shared their workout and gym routine
Mentioned honest experiences about fit, support, and comfort
Showed how the activewear performs during movement
Created content that felt realistic and relatable
Through UGC.NL, Ultimate Gainz was able to scale these creators without additional production work or coordination.
POSITIVE RESULTS
Lower costs, more purchases, and scalable growth
Strong performance improvement
The UGC campaigns achieved a ROAS of 15x, while the cost per conversion decreased to €12.80.
More purchases
As potential customers received a realistic picture of fit, support, and usage in advance, the number of purchases increased by 2.0x.
Fast optimization
Ads could go live immediately and be easily optimized, enabling continuous improvement of creatives.
Consistent quality at volume
UGC via UGC.NL has become a cornerstone of the acquisition strategy for Ultimate Gainz, with a focus on trust and long-term customer relationships.
