Wellshine

IMPLEMENTATION

Authentic UGC that combines trust and performance

Wellshine used UGC.NL to present the Wellshine Hairstyler in a credible way within paid social. Instead of traditional ad content, UGC was used where creators use the hairstyler within their own daily hair routine.

Creators showed how they quickly and easily style their hair for work, a night out, or daily care. By showing real applications — from straightening to creating volume — it became immediately clear what the hairstyler delivers in practice.

By working with multiple creators and repeatable formats, Wellshine was able to consistently test content that felt both authentic and performed well.

TARGETED CREATOR SELECTION

Because Wellshine focuses on daily use, convenience, and trust, the team selected creators who:

• Used the hairstyler in their own routine

• Showed the styling process step by step

• Visually shared before and after results

• Told personal experiences calmly and credibly

Via UGC.NL, Wellshine was able to quickly and scalably deploy these creators, without friction in production or coordination.

POSITIVE RESULTS

Higher engagement, stronger conversion, and scalable growth

Solid performance improvement
The UGC campaigns achieved a ROAS of 19x, while the cost per purchase was €7.40.

Stronger brand engagement
Because the content felt like honest, personal experiences, ad engagement increased by 2.2x, especially with cold audiences.

Quick optimization and scalability
Ads could go live immediately and be easily optimized, ensuring continuous improvement of creatives.

Consistent quality at volume
UGC via UGC.NL formed a stable foundation for the paid social strategy of Wellshine, with reliable performance across multiple campaigns.