Zennstore

IMPLEMENTATION

Performance-UGC that feels commercial without being commercial

Zennstore used UGC.NL to produce credible UGC content that feels native within social feeds, yet is fully performance-oriented. Instead of traditional influencer collaborations, scalable UGC was chosen with clear briefings and control over formats and rights.

All production and selection were managed from one dashboard, takeover credits, allowing the team to quickly switch between creators, formats, and hooks.

By testing multiple variants simultaneously, Zennstore was able to quickly determine which content had the most impact on costs and engagement.

Targeted creator selection

Because Zennstore focuses on beauty and self-care with a performance focus, the team selected creators who:

• Used products in a natural way

• Showed results and usage without coming across as sales-like

• Matched the target audience in tone and appearance

Through UGC.NL, Zennstore was able to deploy these creators at scale, without time lost to manual coordination or influencer deals.

POSITIVE RESULTS

Lower costs, higher engagement, and scalable growth

Strong performance improvement.
The UGC campaigns achieved a ROAS of 22x, while the CPM dropped by 50% compared to previous campaigns.

More engagement.
Thanks to authentic content, the number of reactions under ads increased by 4.3x, providing extra social proof.

Faster iterations.
Ads could go live immediately without additional editing, allowing for faster testing and optimization.

Sustainable content strategy.
UGC via UGC.NL is a fixed pillar within Zennstore’s paid social approach, with continuous optimization of creators, formats, and hooks.